The problem: Shopping for car insurance sucks. Most sites don't give accurate quotes. Even worse, your personal info is sold to the highest bidder and your phone will start ringing off the hook as soon as you request a quote. 

Not cool. 

The objective: Create a landing page that drives users to input more info up front to get more accurate quotes – while also reassuring them that we really do have their best interests in mind. We offer all the top insurance carriers (without choosing favorites), and we definitely don't sell info. 

And, you know, make it delightful. Looking for car insurance isn't everyone's favorite thing, but that doesn't mean it has to be stale.